What We Do

Cartwheel partners with clients to strengthen, reignite, and expand their brands.

Our primary practice areas help uncover new ways to connect with consumers and fuel sustained growth.

Our Practice Areas

  • Innovation

    NPD idea generation

    Workshop Facilitation

    Pipeline Evaluation

    Home Use Tests / Unboxings

  • Market Intelligence

    Competitive audits

    Category analysis

    Shopper journeys

    Trend reporting

  • Creative Development

    Big idea development

    Early-stage assessment

    Late-stage refinement

    Consumer co-creation

  • Brand Strategy

    Brand positioning

    Targeting strategy

    Segment illumination

    Consumer experience / UX

How We Do it

Our toolbox includes tried
and true methodologies like focus groups, as well as the latest technologies which can help validate ideas at scale.

No matter the tools, every “how” is tailored to a project’s specific needs and nuances.

Our Toolbox

  • Focus Groups

  • Friendship Pairs

  • 1:1 Interviews

  • AI-enabled Qual-Quant

  • Online Diaries

  • Innovation Sprints

  • Longitudinal Communities

  • UX Testing

  • Mobile Shopper Journeys

  • In Home Un-Boxing/HUTs

  • Co-creation Workshops

  • Ethnographies (In-home or virtual)